Sanat ve Tasarım Dergisi

Yazarlar: Elif Tarlakazan

Konular:Sosyal

DOI:10.20488/sanattasarim.563674

Anahtar Kelimeler:Poster,Semiological,Graphic design,Advertisement graphic,Image

Özet: Poster is a printed product which aims to introduce a product or service to the masses, such as openings, theatre plays, movies, exhibitions or news. At the beginning of Republic Period, when the audiovisual media was not common yet, the poster was used in many public activities to give social messages, promote products or service as a means of mass media tool, which therefore has given poster a semiological value. Throughout the history, women with varying roles such as housewife, businesswoman, mother, wife, educator, politician and the like have taken place as the main figures in many posters. Since the foundation of Republic, the woman figure in posters has revealed the social life in the time period when the poster was used. The aim of this study is to analyze the woman figure in posters in the Republic Period with a semiotilogical perspective to shed light into the importance of it in our culture and to contribute to the introduction of the social life in that period. Semiology helps analyze anything meaningful in a culture that is considered a symbol. Semiology may be practised to analyze and interpret media texts and productions of mass media tools such as radio and television programs, movies, comics, newsletters, magazines, posters as well as other advertisements. 

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