Engineering Sciences

Yazarlar: Latif Onur UĞUR, Halil Özcan Özdemir

Konular:-

DOI:10.12739/nwsaes.v5i2.5000067095

Anahtar Kelimeler:Housing,Housing marketing,Local marketing,Produce-sell applications,Housing Marketing Composition

Özet: In this study, a questionnaire was developed related to marketing of housings and other buildings which the active produce-sell companies in Kyr?ehir make. In addition, a study was made on the supply and demand of the buildings in Kyr?ehir; and it was examined how these companies assign the product qualities. The study is limited with the produce-sell companies in Kyr?ehir. So, the names and the addresses of these companies were taken from the Kyr?ehir Chamber of Trade, and all 33 companies on the list participated in the study. The answers taken from the authorized personnel of the companies were studied through the tables and graphics. The findings suggest that most of the companies produce only housing; a considerable amount of them do business in the city centers; mostly median incomers are aimed; most of the companies produce luxury and first-class housing; two-thirds of the companies make productions in time, with desired quality and agreed amount of money; the reasons for companies to be preferred are respectively introduction tables, web sites, advertising boards, marketing staff in visits, newspaper announcements, posters, TV advertisements, radio advertisements, newspaper supplements, Internet advertisements, magazine announcements, booklets, models, manual or post distributed brochures; and the most significant point in marketing the housing the companies produce is quality.

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