Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Yazarlar: Hacı Mehmet YILDIRIM, Buket BULUK, Lütfi ATAY

Konular:-

DOI:10.31795/baunsobed.645133

Anahtar Kelimeler:Event Tourism,Perception of Destination Image,Bicycle Tour Event

Özet: The purpose of this study is to determine the impact of visitors’ destination image perceptions on participation in events. In this context, 283 questionnaires were * Yrd. Doç. Dr., Çanakkale Onsekiz Mart Üniversitesi/Turizm Fakültesi/Seyahat İşletmeciliği ve Turizm Rehberliği Bölümü, [email protected], ORCID ID: orcid.org/0000-0003-0718-7296** Arş. Gör., Çanakkale Onsekiz Mart Üniversitesi/Turizm Fakültesi/Turizm İşletmeciliği, [email protected], ORCID ID: orcid.org/0000-0001-5646-6166*** Doç. Dr., Çanakkale Onsekiz Mart Üniversitesi/Turizm Fakültesi/Seyahat İşletmeciliği ve Turizm Rehberliği Bölümü, [email protected], ORCID ID: orcid.org/0000-0003-2598-6227administered face-to-face to visitors who visited Çanakkale province for the bicycle tour event on 25-26 March 2017. In this context, attitudes and behaviors scales Öter ve Özdoğan, 2005 is used to measure the objectives of tourists’ participation. In addition, destination image perception scales Bolton and Drew, 1991; Buhalis, 2000, Bigne et al., 2001, TianCole et al., 2002; Sirakaya, Petrick, and Choi, 2004 is used to to determine the visitors’ destination image perceptions. The data gathered from end of the study were examined through t-test, variance analysis and regression analysis. As a result of the study, it is seen that the perceptions of destination image generally have a positive influence on the participation to bicycle tour events. The results of the study is thought to be beneficial in terms of destination managers and marketers

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