Pamukkale Üniversitesi İşletme Araştırmaları Dergisi
Yazarlar: Mustafa AKIN
Konular:İktisat
Anahtar Kelimeler:Product-centric,User-centric,Customer-centric,Experience,Emotion
Özet: Comparison of product, user, and customer-centric approaches. In this study, the differences between product, user and customer-centric are analyzed in terms of market, product, inquiry, methodology, innovation, competitive advantage, profitability and strategy. The user-centric approach different from customer-centric focuses on users' activities and emotions and offers products to improve their activities rather than attractively selling the existence goods. The user-centric process is based on ethnographic research by extracting personas to develop the experiences rather than engineers’ total quality methods and six sigma. It prioritizes the user's experience and feeling over functional needs. It treats the user as a whole what they interact with. The example of Eventbrite has been added to a company that organizes the worldwide event to demonstrate the product and user-oriented needs. Technology facilitates experience development.