Türk Spor Bilimleri Dergisi

Yazarlar: Murat KALFA, Selda KOCAMAZ-ADAŞ

Konular:Spor Bilimleri

Anahtar Kelimeler:Youth and Sports Ministry,Social media,Facebook,Sport

Özet: The aim of this study is to analyse the facebook use of the Ministry of Youth and Sports (MYS). In this direction, the interaction status of the Ministry's Facebook shares, their comparison, and relation with their activity areas was examined. This study, which was used a basic qualitative research technique, has a descriptive research design. And, the Facebook share news of MYS has been analysed between 15 June 2016 and 22 November 2016. In the study, 250 news consisting of 74.674 words were examined. The examined qualitative data were analysed by content analysis method. Facebook news shares that were similar to each other through content analysis, was grouped under five main categories, and presented with interaction numbers. As a result, it has been seen that the shared news overlaps with the activity areas and purposes of the ministry. But it can be argued that the ministry's Facebook usage level is at a very low level compared to the population numbers and characteristics and the four major football teams. For these reasons and for the benefits that social media can provide, it is suggested that the MYS's social media strategy be re-established as based on interaction and continually be measures.

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