International E-Journal of Advances in Social Sciences
Yazarlar: Emiliano CHİRCHİANO
Konular:-
DOI:10.18769/ijasos.93408
Anahtar Kelimeler:Mass Culture,Communication,Community,Cinema,Comics,Television,Fandom
Özet: Printed T-shirts are the characteristic garment, risen to the role of distinctive “uniform”, used by one of the most representative socio-cultural phenomenon of the latest years: nerds. Rather than the style of the garment, more than its aesthetic dimension, I focus on T-shirt explicit semiotic content. This paper aims to show how nerds could be considered as a universal cultural field based on consumption practices. How a label once considered a stigma became something to be proud of. How the choice of clothing becomes a complex tool for identity construction and community making. Keywords: Mass Culture, Communication, Community, Cinema, Comics, Television, Fandom.