Asian Journal of Distance Education

Yazarlar: Ying-Hsiu CHEN, Wen-Cheng WANG

Konular:

Anahtar Kelimeler:Distance Educaton

Özet: Along with the growth of the on-line shopping web sites, the actual requirements of the users about the On-Line Interactive Fitting Room service quality and how to assist the users in the process of their consumption with the virtual cloth try-on, the investigation is, however, minimal. Therefore, this research is focused on the actual requirements of the users toward the service quality of the On-Line Interactive Virtual Fitting Room and the result is analyzed in order to come up with the key attributes for the elevation of the On-Line Interactive Virtual Fitting Room service quality. This research is divided into two phrases and the findings have shown that: 1) ease of use, security and reliability are the “Must-Be quality”, user interface, responsiveness and customization are the “Attractive quality”; 2) In the aspect of the OnLine Interactive Virtual Fitting Room service quality, the expectation of “customization” has scored the highest mark. What the customers expect the most is the abundance level of the information of the products they are interested in, and whether the appearance is close to reality. And, the On-Line Interactive Virtual Fitting Room must be in the possession of the customized service; 3) The provided products must match with the actual products in every way. Whenever I encounter a problem, the fine solution mechanism must be provided, so that I can match my desired cloth, and accessories, etc. The mentioned three factors with the aspect of responsiveness constituted the key attributes of the On-Line Interactive Virtual Fitting Room service quality.

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